The advent of internet has changed a lot of things. For instance, it has drastically changed the way one communicates and searches for information. With the advent of the internet, probably the most useful innovation is the Google Search Engine. The internet wouldn’t have grown into what it is today without Google. Then again, Google wouldn’t even be existent if the Internet did not exist. Nowadays, Google’s utility is no longer restricted to just searching for information. Among many other things Google offers, the Google advertising program is certainly unique as it helps online businesses to grow in stature.
Since Google is simply the best search engine out there, everyone wants to get featured right at the top of Google’s search results. If your business appears higher in the search results, you can reach your target audience more quickly. If a customer searches for relevant information related to your business, you would want that customer to find you first. This is where Google AdWords can turn out to be really helpful. It offers you a great way of improving the search visibility of your website.
What is Google AdWords?
If you have even the slightest experience with online business marketing, you will be familiar with Google AdWords. However, if you are a complete beginner, AdWords is a PPC (Pay per Click) advertising program created by Google in 2000. This program helps in building targeted traffic to websites and thus improves online businesses. Very basic, an individual or a business pays Google for the exposure they get through Google’s search engine.
Google AdWords is a very manageable and accessible form of Search Engine Marketing, even for someone who has limited time and/or technological skill. Setting up and advertising an AdWords PPC campaign has been made a lot easier nowadays by Google. With your AdWords campaign, you have total control over the amount you spend and you can even track the results.
Benefits of Google AdWords
There are several benefits associated with Google AdWords, some of them include:
- Reach a Massive Audience:
The primary benefit offered by Google AdWords is that it reaches a very large audience. Recent studies have shown than nearly 65% of Internet users prefer Google as a Search Engine and use it to get more relevant information. These numbers are no joke; there is a massive scope on offer, as far as audience is concerned.
- Get Exposure Straight Away:
If you wish get a higher rank on Google’s search results, you will have to implement proper Search Engine Optimization (SEO) strategies to techniques. Sometimes it takes months, or even years for those strategies to pay off and for your website to climb up to a higher rank. Google Ads provide you an opportunity to get some exposure right away and increase traffic to your website.
- Assured increase in the number of visitors:
Once a link to your site shows up on Google through Google AdWords campaign, you can almost assume that it will generate clicks and bring visitors to your website.
- Cost Involved:
A great thing about Google AdWords is that Google charges for every click. So, if any of your advertisement doesn’t attract any click, you won’t have to pay a single cent. Essentially, this means that you would be paying for each view your website gets. You won’t be wasting money people who never show up on your site.
- Complete flexibility:
Google AdWords offers you a flexibility to change your ads as you prefer. This is something that other mediums of advertising don’t generally offer. It also offers complete flexibility in terms of budget. Per day, you can spend as low as 1 cent and as high as $100, the choice is completely yours.